In 2016, Instagram was already crowded with models, influencers, and carefully edited lives. Everyone was chasing authenticity, yet everything looked staged. Then, quietly, a new account appeared. A young girl with freckles, glossy lips, and an effortless sense of style. Her name was Miquela Sousa , later known simply as Lil Miquela . She posted like everyone else. Selfies. Fashion shots. Casual captions. Nothing about her screamed “fake.” And that was the point. What people didn’t know at least not at first was that Lil Miquela wasn’t human at all. She was a digital creation. A virtual character. A calculated experiment that would go on to reshape how the internet understands influence, identity, and authenticity itself. This is the full story of how it started, how it grew, what technology powered it, and why Lil Miquela matters far beyond Instagram. The Beginning: A Digital Experiment Disguised as a Person Lil Miquela was created by a Los Angeles–based startup called Brud , f...
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